“I’m passionate about enabling organisations to embrace digital marketing. Not only is it highly adaptable and very cost-effective, but it’s also the single most effective way to capture your segment of your market.”
For Cathy, that means understanding that your approach needs to be uniquely tailored to your specific business, your audience, your potential customers and your intended outcomes – and choosing from your entire repertoire of online tools to enable those outcomes.
Recognising the immense potential of social media for business, Cathy was at the forefront of its wider application in helping many companies in New Zealand and elsewhere use the web to launch successful social media profiles, drive online visibility and generate leads that have resulted in new business online.
“My job is to place our clients firmly into the conversation – still focused on their core business objectives, but tailored to where their audiences really are. We give them an authentic platform for sharing their brand message with their customers, building their authority in their industry and boosting sales.”
“My path into the realm of search engine optimisation (SEO) and online marketing was an extension of my strategic management background. My goal, however, remains unchanged, namely, to help your business effectively capture your segment of the market.”